ADVERTISING, MEMO, and ANNOUNCEMENT

Minggu, 20 Mei 2012
ADVERTISING
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.

Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

MEMO
Memo is a concise message, the message is written a person with a short, clear, and easy to understand

The characteristics
•Special letters are made ​​specifically for the purpose in the office or organization
•Judging from the circulation, an office or organization may submit a memo horizontally and vertically
•Submission is horizotal a delivery memo to parties who have equivalent positions
•Submission of a delivery memo vertically from superiors to subordinates or otherwise to remind or to order something
•Is a form of communication that give advice, guidance, or information about something
Have a piece of mail that is simpler than a formal letter in general, especially in the letter

Memo form consists of two parts:
*Chief of Memo
o Recipients
o The sender
o Subject and date of delivery
o Initial and name of the sender bright
*The content, the author immediately notice the   messages or commands in short sentences and straightforward

ANNOUNCEMENT
The announcement is a message or information submitted to the public. Announcement goal is to deliver something to be known by the public (society). Usually the announcement only to convey the message or information to the public to know. At the time of reading the announcement of things you need to do is pay attention to the following: Volume, clarity, pronunciation, intonation.


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